Protect your brand now under sweeping changes to Canada's Trademark Laws. What every brand manager, agency and brand lawyer needs to know.
Canada is in the final stages of making the most significant changes to its trademark laws in 50 years. Implementation is expected by early 2019.
So what does the new definition of trademarks mean for the protection of brands: from design and colours to texture, 3D shapes, holograms, moving images, sounds, scents, and more?
Learn how to protect your trademarks portfolio. Understand how the changes will impact your company's and clients’ brands. Delve into the steps you should take now to maximize the benefits and minimize the risks.